Tempest

Team

Art Director: 
Stephen Icardi

Head of Marketing: 
Kelly Gardiner 

Director of Marketing: 
Emily Kate Pope

PRINT CAMPAIGN

Through images Tempest wanted to share the story of recovery from their community that consists of counselors and members that are spread throughout the world.  The creative called for images that profiled them in an authentic, honest, stripped down way that was shot safely in their environment while in quarantine during the peak of covid.   I was brought in to oversee the 15 talent and produced from conception to final content of a library of images.  I sourced and shipped out disposable cameras throughout the US and generated an overall shoot budget for two rounds of shooting. With the guidance of our art director I worked to keep them all on our production schedule. I worked with them directly to stay inspired to build their personal content.  Over a year we worked with selected Tempest community to shoot themselves in their homes and towns to create the campaign content.  Working all in analog with Photo Labs NYC we were able to take the challenge of shooting during covid and use it to help us better showcase their truth of being and staying sober.  Light leaks, water spills, fingers in the lens, not perfect cropping, tons of chickens and cats all became photography magic as it only helped to deepen the honest narrative of what living sober is.

Team

Art Director: 
Stephen Icardi

Illustrator:
Christopher DeLorenzo

Head of Marketing: 
Kelly Gardiner 

Director of Marketing: 
Emily Kate Pope

Illustration Campaign / Brand Concepts 

Tempest wanted to build a library of 30 illustrations that could be used across their online product, marketing, and social channels that would capture the international diverse and inclusive lively spirit of their brand. The style of illustration needed to be simple, clever, and tactile. They wanted it to be clean and sophisticated with a hint of human craft. The objective was to use them to bring visual interest to their pages and to explain more complicated ideas and brand concepts. Working with the Art Director I provided a double bid, generated usage language based on Tempest’s asks, and generated a budget to base the bid process on. I oversaw the creative calls, bid approvals, and final award. Working through the creative to final branded art with the marketing team, illustrator, art director, and agent we achieved our goal.